KINGS is a theatrical performance first played back in 2007.
In 2023 the show was reimagined with an all female cast but
the same script. For this project LAMEIAE was asked to create
a campaign image that pays homage to the old KINGS play
but also showcases the strength of the women in this edition.
but put a focus on being bold and feminine at the same time.
COLLABORATOR | LFMC
DESIGN | LAMIAE EL HAJJAJI
PHOTOGRAPHY | ATLYNN VROLIJK